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Understanding Phakama
A black and white picture of a group of young people sitting on sofas in the middle distance. On the floor facing them are a group of adults.

7/10 employers believe that recruiting young people brought significant benefits to their business (Learning to work survey CIPD 2012). However, in order to recruit young people, organisations need to think creatively about the valuable contributions they can make in the workplace.


UP is a youth-led training programme for business, based on give & gain, that demonstrates what can be achieved when young people are supported to lead.


As part of this training programme, our Young Creatives are given paid opportunities to lead workshops for creative industry professionals, offered platforms to speak publicly about their practice and will receive support and guidance from our Associate Artists team.

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